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Headline: Lawry’s moos better customer service with cloud-based CRM
Publication: Asia Cloud Forum
Author: No writer credited
Date: 22 February 2011
URL: http://www.asiacloudforum.com/content/lawrys-moos-better-customer-service-cloud-based-crm
Lawry's The Prime Rib in Singapore last week announced to have adopted Microsoft Dynamics CRM Online to enhance interaction with its customers.
Microsoft Dynamics CRM Online is the cloud service of the new Microsoft Dynamics CRM 2011 release. It is said to enhance productivity to sales, service and marketing organizations.
"In our continuous quest to enhance our customers' experience, we needed a tool that would allow us to communicate and interact with our customers more efficiently and effectively," said Juan R. Jimenez, executive director, Lawry's The Prime Rib Singapore.
"We are confident that Microsoft Dynamics CRM and 3P Solutions [a partner of Microsoft] will help us achieve these objectives. We believe that the right technology, coupled with the right partners is our winning formula to achieving our goals," said Jimenez.
Logicalis enhances productivity
Logicalis, a UK-headquartered ICT solutions provider, also announced to have adopted Microsoft Dynamics CRM Online for enhanced employee productivity.
As part of the beta program, Logicalis has deployed Microsoft Dynamics CRM 2011 to more than its 400 partners and 11,300 customers.
"Logicalis being a multi-national company needed a CRM system that is easily accessible anytime, anywhere -- a need amply addressed by Microsoft Dynamics CRM," said Julian Corden, vice president, Unified Communications Group, Logicalis.
"We are also very excited about getting to access our CRM system via Microsoft Outlook which provides our users a natural experience, notwithstanding its capability to tightly and seamlessly integrate with each other greatly resulting to enhanced productivity," Corden added.
